Yes. It does say Milf. Maternity wear.
I just had to go to the website. Just to see if maybe they don't actually know what MILF means, although the logo strongly suggests they do. Maybe...
This bold belly baring tank top say’s pregnant or not…I am hot! You will never want to take it off. This staple white tank will last you into post pardum.
Logo: “B2 Bare the Belly”
Or maybe not.
The proud mom of two who started this company claims MILF only means "Mothers In Love with Fashion," but rather disingenuously follows that up with
I hope you love my clothing line and you wear the Milf label with pride. Remember, you are "Always Hot... Pregnant or Not!"
“A woman who personally considers being called a 'Milf' a compliment. You should too!"
Because nothing says pride like tying your self-worth to how you rate on a man's fuckability index, even--especially--if you've given birth or are on your way to the delivery room! Why settle for compliments like "nice" or "smart" or "stylish" when guys can--and should!--just cut to the chase and pronounce you someone they would Like To Fuck?
You can either let the world know you are "S2 Seriously Sexy" or declare yourself a "Knocked Up Knockout"! Can’t decide if you want to "Countdown to Cosmo's" or let your little belly be highlighted with the "My Pod" logo? Go for it and get one of everything. Isn't that what we women do when we can't decide?
Ha ha ha, we women are so darn incapable of making decisions, we better just grab up everything within our field of vision! Why, you'd almost think we didn't have brains! Would you Like To Fuck us now?
Lots of shops have maternity lines now that look like actual clothing rather than tents. I'm all for it. But Jesus Haploid Christ, can we do it because the women involved like the clothes on their own merits, rather than echoing the message that women need to define and maintain themselves in service of male sexual desire at all times?I feel like vomiting a little, and it ain't morning sickness talking.